ILLU EXPO IS A DIVISION OF MAJOR EVENTS MEDIA, FOUNDED BY
MIMO KABBARA, WHO HAS 20 YEARS OF EXPERIENCE IN EVENT ACTIVATION, ADVERTISING AND SPONSORSHIP
AFTER SEEING THIS SIGN ( There is no PlanET B ) IN MILAN ON PIAZZA DUOMO, IT GOT ME THINKING OF HIGHLIGHTING DIFFERENT CAUSES IN A CREATIVE WAY AND OFFERING IT TO THE PUBLIC BY AFFILIATING OURSELVES TO WELL KNOWN ILLUSTRATORS. THUS WE HAVE DECIDED TO CREATE AN EXPO RELATED TO CLIMATE CHANGE, SINCE IT IS A TOPIC THAT INVOLVES US ALL.
LIKE MOST BUSINESSES AROUND THE WORLD, OUR EVENT BUSINESS WENT DOWN 90% DURING THE PANDEMIC, SO WE HAVE DECIDED TO USE OUR CONTACTS WITH CITY OFFICIALS, REAL ESTATE DEVELOPERS, MARKETING DIRECTORS AND OUR KNOW HOW IN CREATING AN OUTDOOR EXPO
DISPLAYING ILLUSTRATION ART IN A UNIQUE LARGE FORMAT RELATED TO DIFFERENT CAUSES
OUR COVID EXPERIENCE MADE US REALIZE MANY THINGS
THIS PAST YEAR HAS TAUGHT US TO BE MORE HUMANE AND MORE ENGAGED IN OUR RELATIONSHIP TO OTHERS AND OUR ENVIRONMENT
WE ARE PLANNING TO TAKE THIS EXPO TO AS MANY CITIES AS POSSIBLE
ILLU EXPO WILL BE FREE OF CHARGE IN PUBLIC AREAS AND FINANCED BY SPONSORS ONLY. PICTURE BOOKS WILL BE SOLD ONLINE AND POSTERS CAN BE PURCHASED THROUGH A QR CODE TO SUPPORT THE ARTIST.
AS A SPONSOR, IT IS VITAL TO SUPPORT CULTURAL EVENTS HIGHLIGHTING MAJOR CAUSES; I THINK WE SHOULD ALL BE MORE AND MORE ENGAGED IN CORPORATE SOCIAL RESPONSIBILITY IN DIFFERENT WAYS AND ILLU EXPO IS ONE OF THEM
